We did it, folks!

It’s been a long and arduous road for tortilla chip fans around the globe, however these are the times when we finally get to see the cheesy payoffs for all of our efforts. That’s right – we tasted, we voted, and now we triumphantly get to savor those tasty just desserts, or in this case just sides, as the votes have all been tallied and it’s official. In the battle between Wild White Nacho and Smokin’ Cheddar BBQ, there could be only one new flavor to grace our grocery and convenience store shelves, and that triumphant winner is none other than my own personal favorite, Smokin’ Cheddar BBQ…

What’s that? Serious, you have no idea what in the world this nacho-crazed fool is talking about?! What, do you live under a rock or other remote and also quite desolate location that prevents you from keeping up on whatever the big snack food crazes of the moment are? So sad…

But that’s ok because while tragically uninformed with regards to the potato chip world and all of its delectable glory, you are lucky in that you currently find yourself in the glow of a world-renowned snacking savant, so prepare to bask away as I patiently, but perturbedly bring you up to speed on what will no doubt be recorded in future history books as the single most important event to take place in the year 2007 … aside from that whole presidential pardon of Cheney’s creepy grin thing, anyways!

You see, it all began with a potato chip company and a dream – presumably a dream of not putting all of its eggs in one new chip flavor by offering up an unprecedented two chip flavors and leaving we, the people, to decide which delicious offering should remain on the shelves of our local grocery stores and which should go the way of the Arby-Q and disappear from the consumers’ grasp forever…or at least until enough time passes that they can be brought back for a limited time and charged a premium for. Either way, the Doritos company faithfully put their latest creations in our hands and encouraged us to let our snacking do the talking. The results of that suspenseful taste test now stand true on this very day…

It’s because of these reasons that today is a day for celebration – a day when man, woman, and child can join hands, cheesy fingertips and all, in harmony, savoring the feeling that the best nacho chip was crowned king on this momentous occasion for the world to enjoy. Although the road was long and filled with a variety of snacking distractions, it’s good to know that now all of that is behind us and the rewards of said battle are quite clear – not only long-sought-after bragging rights against that good fer nothin’ White Nacho crowd, but even more importantly still … knowing that we can walk into our local grocery store pretty much any time we want (assuming that they’re open for business, of course – our victory doesn’t circumvent the law) and within a matter of minutes, pending that other patrons honor the 10 items or less line appropriately, we can be basking in the sweet flavors of cheddar and BBQ as they mingle across our taste buds in a symphony of tortilla-loving magic.

Here’s to a long and fruitful shelf life for the newest permanent member of the Doritos family – Smokin’ Cheddar BBQ Doritos. May your flavors bring your parent company enough profits so that they don’t strip you of your crown a mere six months from now when the end of year figures are tabulated…